On the surface it's a great move from the Prime Minister, David Cameron. A working class British Asian in a very high profile role.
Additionally Sajid is a great communicator, I should know as I spent two years covering his election and early days as Bromsgrove's MP.
It's at this point I will brag just a little, so impressed with his passion I predicted he would increase an already large majority...he did!
I have no doubt either that should the Conservatives lose the General Election next year, Sajid is an excellent 'outside bet' to become leader...
Whatever job he does he does well, a hard work ethic was driven into him by his father. I'm sure the same will apply to his culture brief .
However, I can't help but wonder if the PM has rather weakened his hand somewhat.
The theme of next year's election will be the economy.
Given the Chancellor doesn't really devote that much time to the media, economic issues have often been left to Sajid to defend and defend well.
In a campaign where George Osborne will be managing election campaign as well as the economy, Sajid's absence could let Labour back on to the battlefield.
That remains to be seen though, congratulations to Sajid, good luck in your new role!