Forget the coughing and spluttering, the intervention from the 'comedian' and the letters failing down, the Prime Minister floundered in the last chance saloon.
The promise of 2016 has descended into the farce of 2017. A Prime Minister who asked for a majority to deliver Brexit and was told by voters "Errrrr, nah!"
A Prime Minister who had the chance to finish off the Labour Party instead energised them with an appalling and robotic campaign that made millions turn their backs on the Tories.
A Prime Minister so fearful of the future she won't sack her Foreign Secretary despite Boris's frequent undermining of her authority.
And as today showed, a Prime Minister who left the human touch until it was too late.
How different could the election have been had Mrs May spoken of her diabetes on the campaign trail? Of her and Phillip's pain and not being able to have children.
The message would have resonated and given a real human side to a woman cruelly labelled the 'Maybot'.
Stymied by Brexit and leading a party which looks knackered and in need of a break, Mrs May is reaching for the Strepsils at a time her party needs a six pack of Red Bull.
And so to Manchester where she would tell her party to stop obsessing about leadership and get on with the job. She needed some luck, something she ran out of a long time ago...
Instead of triumphalism we got turgid, joy was replaced by pain. Leadership again was lacking.
Visually, Labour's conference looked like the party of Government. The Tories have just finished a four day wake.
Her husband raced to her side to hug her after Mrs May had finally finished her speech.
I sincerely hope at some point on the journey home he has turned to his wife and asked: "Is it really worth all this?"
Because at the moment the job she has craved all her political career is doing its best to grind her into the dust.
The falling letters behind her provided a powerful visual metaphor.
Where's the F'in leadership this country desperately needs?
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