A PUZZLING annoucement from the Prime Minister during an 'at home' interview with the BBC, he won't serve a third term at Number 10...
Puzzling because of it's timing, why on earth would you on the verge of the election campaign proper say you only want the job for one more term then you'll be off?
Puzzling because recent history shows PMs who set out their future plans tend to limp along until the end, see Tony Blair after he said in 2004 he wouldn't serve a full third term. He then faced mutiny and uncertainty regularly until he eventually departed in 2007.
Puzzling because the Conservatives love a good old bunfight over the leadership, a vote for the Tories in May will gurantee lots of jostling for position and in-fighting, particularly as Cameron named his chosen three; May, Osborne and Boris. Wonder what Sajid Javid and the other 'rising stars' think about his comments.
And puzzling because technically, the PM hasn't won an election yet, either in 2010 or the upcoming poll. His comments, however well intentioned, could be percieved as arrogance from a man who didn't win a majority in 2010.
Put simply the Conservatives are shooting themselves in the foot at every turn, every good sound bite and economic news they have is undone by strategic mistakes.
The Tories ought to be doing better, Labour are led by a man who simply hasn't sealed the deal with his core Labour vote let alone floating voters, the Lib Dems are near enough finished while the UKIP pint has been watered down in recent weeks.
It's as if the Tories don't understand that to obtain a majority Government they need to do better than 2010, a very hard challenge granted but the circumstances are there.
Cameron should have embarked on his 2010 'meet the people' strategy and debated Miliband head to head. Not doing so has render his 'weak' tag on Miliband virutally redundant.
Labour's task now is to weave a narrative which once again labels Cameron arrogant, point out he failed to win a majority in 2010 and question again why he won't debate his record.
If they are successful then Cameron will indeed not serve a third term, he won't get a second either!